king's day poster - sarah gentry

Promotional Event Poster

for a Flea Market on King's Day

Inspired by the celebrations of the Netherlands over their annual King's Day holiday, this poster encapsulates major elements of the Dutch culture, which is the focus of this holiday, in its colors and imagery. This work was created as a promotional event poster to both educate people about this cultural event and inspire attendance. A major proponent of this holiday is the open-air vending and flea markets which are legal anywhere on this special day, and this poster promotes one of those flea markets.

In the shape of a crown, per the King's Day celebrations, the row houses which are such a popular icon of Dutch lifestyle act as a backdrop for the flea market taking place below. These houses are orange, after the recognizable color of the Netherlands, and an illustrated style pulls viewers in to read the smaller type more closely.