singsong branding - sarah gentry

Branding & Social Campaign

Singsong Candles

For this project, the task was to create product packaging and promote the product through creating a social media campaign and brand guidelines. Singsong is a brand of candles that is dedicated to helping you "Celebrate your People." Singsong utilizes whimsical illustrations, colorful swatches, and curvy typography to create an aura of nostalgia for past birthdays and excitement for future ones.

For this project, I built out an entire brand guideline book from scratch, including 12 pages of logo uses, colors, typography, illustrated elements, textures, how to style the guide, and how the brand should function cohesively. This brand guideline is extensive and detailed for the use of the company.

I also created packaging for one candle box for Singsong. Reminiscent of a crayon box to continue the nostalgic feel for childhood birthdays, this candle box features those whimsical illustrations and bright colors.

Another task for this project was to create a social media campaign to promote the product. Since this company is dedicated to celebrating birthdays, the route I decided to take was to create different graphics for posts which would each focus on a different age that can be celebrated through these candles. Each post is colorful, flowy, and captivating.

I then turned these graphics into a Singsong Instagram profile, using birthday-esque photographs integrated with these graphics to get the full feel of the brand.