Branding
I've worked on many brands in both my personal and professional practice, ranging from nonprofit and social issue campaigns to retail branding, food and bev packaging, and corporate brand implementation.
UseLess
This campaign brings awareness to how harmful single-use plastics are and calls people to make the conscious effort to use less plastic through appealing photography juxtaposed with striking messaging.
*2024 Gold ADDY award winner
Homewood City Schools Foundation - Give 189
Carried out under Build Design Studio, the collateral creation for Homewood City Schools Foundation's Give 189 campaign serves to inspire families to give $189 per child they have in the Homewood, AL school system. The end goal: to better the resources that teachers' classrooms have, based on the number of days their they are in the classroom.
During this project, I implemented the HCSF brand into this campaign, adding a submark and leaning into more specific elements of their preexisting brand.
TumTum Tree Foundation
2024 Event Collateral
Created under Build Design Studio, the campaign for the TumTum Tree Foundation 2024 Wine Auction and Grand Tasting called for a freshened take on the TumTum brand. Implementing a new typeface, patterns, and a fall color palette, the 20 pieces we created for this event all speak elegance and life into the brand. Ranging from emails and mailed letters to menus and a catalog, this year-round design process inspires charitable giving for children with life-threatening illnesses.
Aldenta
This series of 5 different packaging designs is a modern twist on traditional Italian food branding. This series is a solution to a common food problem for many people: by combining three smaller jars of pasta sauces together in a larger package, individuals and duos can use these sauces in their entirety without food going bad before it can all be used.
Alabama Governor's School
Full Logo Lockup and Brand Direction for AGS at Samford University
Created with Build Design Studio
Taco Mama
A hypothetical rebrand that encapsulates and elevates the whimsical, playful feel that marks the current restaurant branding.
Vessel
Half pottery studio and half drink bar, Vessel Pottery & Libations pulls its brand inspiration from Ancient Greek design. Vessel's elegantly curved illustrations emulate the forms of both liquid and clay, and its colors are chosen to spark feelings of relazed creativity when you walk through the storefront's doors.
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SG Studio Designs is the personal practice of Sarah Gentry, a graphic designer living in Birmingham, Alabama.
I am currently welcoming freelance work.
Copyright @2025 / sg studio designs
